New study shows black people better represented in ads
WEBSep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of …
Mondelez’ Ritz Crackers are back on TV and ‘Ready when you aren’t’
WEBEmma Hall August 16, 2023. 3,963 1 minute read. VCCP is doing its best to pull Mondelez’ Ritz Crackers out of the 1970s with a new campaign that shows a family caught off guard by guests arriving, sparking a tidying frenzy. The final touch is a bowl of Ritz crackers to welcome the visitors and the line is “Ready when you aren’t.”.
Talon Outdoor: a new manifesto for Smarter as Standard out of …
WEBMar 21, 2018 · At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of Home
Just Eat introduces furry friends in new UK campaign by McCann
WEBMar 1, 2024 · The food delivery service may have cut its marketing budget by 20%, but Just Eat is still spending on the big TV campaigns - as seen in this new Wes Anderson-inspired series of nine 20-second ads by McCann. Like its rival Uber Eats, Just Eat wants to build the business by broadening its message beyond
Advertisers - More About Advertising
WEBWorld’s biggest advertiser Amazon divides global media between Omnicom and WPP. Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…. Read More ». Staff 2 days ago. 0 1,323.
Inclusion day excludes at McCann - More About Advertising
WEBOct 10, 2023 · Inclusion day excludes at McCann. McCann creative Pierre Lipton has been re-assigned from co-CCO of McCann New York to global ECD of McCann Worldgroup (which doesn’t sound that much of a punishment) for typing “this is so fucking boring” when part of a McCann ‘Day for Meaning’ which is intended to make them all more DEI savvy.
How Hogarth steered the ad production revolution
WEBSep 26, 2017 · Since we launched Hogarth, their production needs have increased and their desire to control the production relationship has increased too. But agencies will always be important: we work with The&Partnership in New York on Dow Jones/Wall Street Journal for example, handling fast turnaround print and video advertising.
Doritos’ ‘No Logo’ ad is a triumph of branding
WEBAug 27, 2019 · Naomi Klein’s book, “No Logo,” was published 20 years ago this year, but the Doritos campaign can’t be seen as an example of her manifesto fulfilled. Brands play a bigger role than ever in our lives, whether it’s funding entertainment, sponsoring sporting events, or – like Nike and Dove – attempting to shape our political worldview.
New Commercial Arts debuts for MoneySuperMarket with hard …
WEBSep 3, 2021 · MoneySupermarket has been struggling somewhat of late, its recent campaigns - 'Money SuperMaaaarket' - driving some viewers to distraction. Now it's back with a big brand refresh - new logo and brand identity - and a mission: to help Britain save, which should strike a chord as evil old inflation bites. High profile new(ish) agency
Jude Bellingham ‘brings the energy’ for Lucozade
WEBMay 16, 2024 · Footballer Jude Bellingham is probably England's best hope for a decent performance at the Euros this summer, as well as being a key asset to Real Madrid in the Champions League final next month. So Lucozade has done well to sign up the popular 20-year old midfielder for a multi-year partnership, and Bellingham just about