The Official retailer for the University of Utah and Utah Athletics. The Utah Red Zone is the world's largest selection of University of Utah Fan Apparel. Special Gameday Hours for every home game. Visit us or shop online, with flexible in-store pickup available or all orders. Also featuring U Tech, U Marketplace, Starbucks, United States Postal Service and ATM on-site. All revenue is returned to the University of Utah and Utah Athletics. Go Utes!