Tuesday night is shaping up to be an emotional one for the Los Angeles Lakers and the basketball world, as legendary Lakers ...

LeBron James signed a LIFETIME shoe deal with Nike! The contract is the largest ... firmly etching his name into the basketball folklore.

A new collaborator is coming to the LeBron James’s soon-to-be-launched 22nd second sneaker, and it’s made for those have ...

With excitement in the city at an all-time high, LeBron James and Nike have ... Gen AMPD 'USC' colorway. / Nike Bronny is one of the most popular USC Trojans basketball players in history (at ...

LeBron James and the LA Lakers are facing the Detroit Pistons in a road game on Monday. Before the four-time NBA champion took the court, he paid tribute on social media to hip-hop pioneer Rodolfo ...

James first debuted the Nike LeBron 22 when he led Team USA to a ... Senior Director, Men's Basketball Footwear Product Design. "To move with the force and precision LeBron needs, we focused ...

Bronny James became the victim of a classic NBA rookie prank in a Nike commercial with his father, LeBron James. The LA Lakers duo starred in a commercial where LeBron filled a car of the first ...

Nike has slashed their prices on various sneakers for their early Nike Black Friday 2024 sale. Some discounts in the Nike ...

LeBron James has built an impressive portfolio of sponsorship deals throughout his career, establishing himself as one of the ...

We're still months away from LeBron James entering his 22nd season ... on Nov. 1 in the "Crown Jewel" colorway at Nike.com and at select Nike Basketball locations.

In the ad released by Nike, LeBron James pulls a light-hearted prank on his son, filling the rookie's car with cereal. NBA.com Staff • Get NBA League Pass TODAY > Hours before LeBron and Bronny ...

Last month, Hip-Hop culture was shocked when news of the sudden passing of the legendary DJ Clark Kent was announced. With ...