The Woodbury-based company has rolled out hard teas and nutcrackers modeled after the homemade boozy cocktails sold in New ...

mike's has been the leader in the Flavored Malt Beverage (FMB) category since it entered the US market in 1999. But over the last two years, the category has seen increased competition from new, ...

Mikes Hard Lemonade is my go-to drink year round, and while it’s just perfect out of the bottle, there are times it can be fun to use in a fun cocktail! I had some girlfriends over for a mom’s ...

The brand also offers sparkling-mimosa and tangy-lemonade lines as well as newer orange-cream-pop seltzer. Vista Bay is Aldi's hard-seltzer brand, and it comes in single-flavor and variety packs.

That is why he jumped at the opportunity to partner with Mike’s Hard Lemonade and host the company’s Jobstacle Course, which is a new interactive event that will allow participants to ...

and TV Editor at Variety and Daily Variety. Mike regularly moderates industry and TV show panels at events including Comic-Con, PaleyFest, HRTS, NATPE and others, and once won a staring contest ...

K.J. Yossman is International Correspondent at Variety, based out of London, where she covers international film and TV markets (and occasionally music). She was previously freelance, writing for ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...