Now, the Adapt BB mobile app used to control the $350 third iteration of Nike’s self-lacing sneakers will disappear from ...

Well, now you do. And you better hope you don't own a pair. Nike, the maker of the self-lacing Adapt BB smart sneakers, says that it is removing the companion app that owners use to customize them ...

When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

What's more, according to The Verge, Nike also plans to sunset the app — titled Adapt BB — that allows current owners of Adapt sneakers to remotely control their high-tech kicks. Per the Verge ...

Nike's new self-lacing trainer, the Adapt BB, has fallen at the first hurdle after the Android app that controls the shoe malfunctioned. Billed as the "future of footwear", the $350 (£268 ...

Looking for a new pair of high-tech sneakers? Say hello to the latest addition to the Air Max family, the Nike Adapt Auto Max, with powered laces, voice control and customisable lighting.

Discover why Foot Locker's stock has dropped, its new strategies, and potential for upside in the volatile retail sector.

As the share leader in most countries, Nike is positioned to benefit. As a worldwide business, Nike has felt the effects of issues like the war in Ukraine, shipping delays, currency volatility ...

Nike, struggling from rising competition and its own strategy mistakes, is making a major shakeup. The athletic giant announced Thursday that CEO John Donahoe will retire next month and will be ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

More information As a proud member of Nike's community, relish an exceptional birthday deal. Simply become a part of our group before your birthday month and stay attentive to your email—the ...