Jordan Brand has officially announces Jayson Tatum ‘s third signature shoe. The recent NBA champion launches the Jordan Tatum 3 as a new court-ready silhouette in the duo’s partnership.

Jaylen Brown is no longer a sneaker free agent. He belongs to his own team, creating his own independent brand. The Boston Celtics star is taking pre-orders for his new signature shoe, Rover, launched under his new performance brand and sneaker company 741,

After a period of teasing throughout the offseason, Jaylen Brown has formally announced the launch of his own performance sneaker brand, 741. 741's first sneaker, the Rover, is now available for pre-order with deliveries scheduled to begin in late-November.

Jaylen Brown announced his new performance brand, 741, on Tuesday — with the star reportedly turning down $50 million in endorsement deals.

According to a press release that went out, Brown “has turned down over $50 million in endorsement deals from major sneaker companies” in order to launch the brand with “full ownership and creative control.

Jaylen Brown added many titles to his résumé over the last few months, and can now add sneaker creator to the list.

Boston Celtics shooting guard Jaylen Brown is launching his own sneaker brand 741. Brown turned down a whopping $50 million in endorsement deals from various sneaker companies to do his own thing.

Boston Celtics star Jaylen Brown says he turned down $50 million he could have made if he had signed a sneaker deal with existing shoe brand. The reason