What business owners and executives need to know to successfully grow and protect their businesses Companies want workers back in the office. Here's how workers are grappling with RTO mandates.

This article will help you find out not only what exactly a customer playbook is, but also how to efficiently implement one that will work for your expected business outcomes and your customers ...

While the human-driven feedback loop has been a critical part in improving PicsArt’s products – enhancing the quality of the ...

A Google-backed report from IDC found several differences between the work of more AI-mature agencies and those still working ...

From content to brand, AI will help people in every core marketing role be much more efficient, successful and focused on ...

It’s an interesting development, given that Republicans initially balked at additional funding, but a birdie tells Playbook that ... might be the week’s main business, but the House and ...

THE PLAYBOOK INTERVIEW: SARAH LONGWELL — Forgive ... “The proposal, which came late during a circuitous speech to business leaders, merged two of Mr. Trump’s favored efforts to win voters ...

For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries, company sizes, ...

Every business has distinct customers with distinct feelings, needs and preferences. It's up to you to define what your ...

Inspired by members of the 2016-17 Celtics roster, the Shamrock Foundation launched an anti-discrimination and bias-prevention program called The Playbook Initiative. The program, which resulted ...