The past decade has seen partnerships, sales, separations, bankruptcies, and entire divisions killed off, making it difficult to keep up with who owns which car brands. As automakers slim down to ...

Rachelle Hruska McPherson, founder of cult brand Lingua Franca, talks about sloganeering and "luxury activism". You may have spotted the sweaters around. Snug and slightly fuzzy to the touch ...

Yes, you read that right. It’s not necessarily surprising the younger, more educated generation gravitates more toward brands that are working to right some of the wrongs of the past.

Fortunately, where once there were only two or three retailers catering to plus sizes, now there are dozens of dedicated brands making the best plus-size clothing we've seen in years. "We've ...

There are tons of brands out there doing high-quality luggage really well at the moment, but above them all are a few mainstays that are definitely worth prioritizing—even some on Amazon.

It raises the question: How do brands figure out which line extensions will work and which won't? Advertising lawyer Barry Benjamin of Kilpatrick Townsend says, "It can be very difficult to ...

Nonprofit brands are visible everywhere. Amnesty International, Habitat for Humanity, and World Wildlife Fund are some of the most widely recognized brands in the world, more trusted by the public ...

The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying decisions. According to the report, this is because the value of lead ...

When building a foundational wardrobe, a T-shirt is at the center of it all. But determining which T-shirt brands are the best to shop can be an overwhelming process, given the myriad options to ...