Apple had been counting on new artificial intelligence features to make the iPhone 16 a major hit. But pre–sale estimates point to a more muted early response than Apple had hoped. Apple needed ...

The best Apple TV Plus shows are an overwhelmingly impressive selection of original content. Simply put, if you’re not on Apple TV Plus, you’re not going to be able to stream these.

A fresh batch of Apple Watch deals is on the horizon. Now that the Apple Watch 10 is out, retailers are discounting the price of various Apple Watches. Currently, the best Apple Watch deal comes ...

The unusual streamer that only offers original content, Apple TV+ has become such a hub for acting talent that Timothée Chalamet has done ads about how he feels left out. Although the strategy ...