Knowing where lightning will strike means understanding your buyers’ behavior, anticipating their needs and aligning your ...

Integrated agency Known has launched an experiential practice that uses data science to help marketers uncover what exactly ...

The marketing, advertising, and media landscapes saw remarkable transformations. However, 2025 promises to weave GenAI even ...

Analysis of new car sales and leases by J.D. Power and Global Data shows there are bright spots and cautionary signs.

Consumer spending doesn't usually change with the results of an election, but some shoppers are already pulling back in the ...

AI, ecommerce, digital devices and data-driven consumer platforms are revolutionising the way consumers interact with brands ...

To maximize the benefits of receipt capture programs, it's important to follow a structured approach. Here are key steps and ...

Despite dwindling sales, H&M believes that sales in September will increase by 11%, compared to the same time period last ...

Costco shoppers stocking up on toilet paper, bottled water, and other supplies had a measurable impact on the wholesale ...

Top car brands like Hyundai, Kia, Tesla, Ford, and Toyota are collecting various forms of personal data from their vehicles.

If the strike drags on, some imported items could run low. How quickly that happens depends in part on retailers' and ...

Supermarket chain Uselect has joined the growing list of businesses shutting down in Hong Kong, responding to an ongoing ...