The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and ...

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

One of the surprising storylines in this early NBA season is a budding feud between Boston Celtics superstar Jaylen Brown and ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...

The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set ...

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday’s overtime win ...

The Celtics star caught a stray on Wednesday following a dominant performance from Bucks star Giannis Antetokounmpo, who ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Jaylen Brown’s beef with Nike Basketball continued Thursday after Nike took a not-so-subtle shot at the Celtics star on ...

On Sunday, Jaylen Brown and the Boston Celtics picked up a 113-107 win over Giannis Antetokounmpo and the Milwaukee Bucks.