The younger James checked in with 5:16 left and was cheered loudly every time he touched ... Bronny, LeBron featured in ad ahead of Lakers’ opener In the ad released by Nike, LeBron James pulls a ...

LeBron and Bronny James make NBA history in the Lakers' season-opening win as Anthony Davis dominates Minnesota.

Davis finished the contest with 36 points, 16 rebounds ... Well, as scripted by Nike, at least. The footwear and apparel company released a spot featuring LeBron and Bronny on the day of the ...

LeBron James meanwhile recorded 16 points on 7-of-16 shooting in his ... featured likely product placement for Fruity Pebbles and Nike, wasn't the first time the younger James has been the subject ...

Michael Jordan rivals LeBron James as the greatest basketball player of all-time. For many NBA fans, no one can top Air Jordan, who went a perfect 6-0 in the NBA Finals and won five NBA MVP ...

Los Angeles Lakers All-Star combo forward LeBron James is making NBA history this season, as he's the first player ever to play alongside his son, L.A. rookie g ...

Ahead of the 2020 election, Nike released a star-studded get-out-the-vote campaign called “You Can’t Stop Our Voice.” The ...

Red and suede and exclusive -- a player-edition (commonly referred to as "PE" in the sneaker community) of the Nike LeBron NXXT Gen ... on the court and played him 16 minutes total.

LeBron finished with 16 points, 5 rebounds and 4 assists ... about the origin of his relationship with LeBron James, a fellow Nike signature athlete. "LeBron's first Christmas [in the NBA ...

LeBron James and Bronny James became the first father-son duo in NBA history to appear in a game together when they checked ...