The Nike Book 1 Sunrise will be released on October 10th, adding a bold new colorway to Devin Bookers collection.

Boredom” and a desire to chart a new path for pro athletes prompted Jaylen Brown to launch his own sneaker brand.

These future stars in the NBA and WNBA figure to be the next generation of hoopers with their own signature sneakers.

Nike Inc (NYSE: NKE) marked this week with news of longtime executive Elliott Hill’s triumphant return as the new CEO.

Nike (NYSE: NKE) just announced that its current CEO has retired, and it's bringing in a long-time employee to take the helm. Elliott Hill will become Nike's CEO on Oct. 14. He hopes to be the new ...

Nikola Jokic quietly debuted his first signature basketball shoe at the 2024 Denver Nuggets Media Day on Thursday.

Here it is — La Flame’s latest link-up with Nike, the Travis Scott x Air Jordan 1 Low Medium Olive. The sneaker sports a ...

The best Hoka walking shoes are the Clifton 9, Bondi 8, Transport, Arahi 7 and Gaviota 5, according to our testing. Plus, why ...

The Celtics star and MVP-winning world champion announced the launch of his new performance brand 741 on X (formerly Twitter) ...

After teases throughout the NBA offseason, Finals MVP Jaylen Brown has officially announced his performance brand, 741.

Detroit-based StockX is expanding with partnerships with the Detroit Pistons and WalMart and is looking to grow in Europe, ...

In the world of sneaker culture, where Jordans dominate the landscape, Deion Sanders Jr.’s line “I hold DT 96s over J’s” from his song “DT 96” may seem like a b ...