Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with ...

The University of Washington announced an NIL partnership with the role-playing game World of Warcraft ahead of its home ...

The defending College Football Playoff National Champions has announced a new NIL partnership to keep up with the ...

On Tuesday, it was announced that the University of Michigan was partnering with Passes, a direct-to-fan engagement and ...

The press conference at the PGA Tour’s Myrtle Beach Classic in May looked like any of the hundreds the tour conducts over a ...

Country music star Darius Rucker paid the East Tennessee State University's NIL fund $10 for every minute he was on the field Saturday after what he called an "awkward" appearance.

Country music star Darius Rucker donated nearly $3,000 to East Tennessee State University’s Name, Image and Likeness (NIL) ...

“Alex had a goal to raise a million dollars,” said Chris Schenkel, a managing partner in Iowa and South Dakota with ...

Vanderbilt athletics and Anchor Impact, the official third-party of Vanderbilt athletics, have started an enhanced ...

And it looks like Darius wants to help make it all a little less awkward, because he announced on Twitter (X) this morning ...

The star Longhorns quarterback recently announced his latest NIL deal in a post on X, formerly known as Twitter, revealing ...