How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...
Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...
Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marke ...
How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO ...
What brands should consider when tapping virtual influencers for their campaigns.
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