FMCG brands face mounting challenges, from stagnant volume growth following price hikes to the ongoing pressures of ...

From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers on the four Ps, ...

Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand ...

As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small ...

Brands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” ...

One day in 1968, a man called Spencer Silver did something that made his company a lot of money. Faced with disappointingly ...

Consumer confidence in the economy and personal financial situations has fallen for the first time in six months, according ...

Next is investing more into “new and developing channels” in the UK as it as found these are delivering increasing ...

While some tension is normal, shared goals and data-driven strategies can bridge the gap between B2B sales and marketing ...

John Lewis is drawing on its heritage to celebrate the return of its “refreshed value promise”, with the first in a trilogy ...

Brand safety concerns have been ramping up among marketers over recent months. Some are wary of advertising on X, formerly Twitter, after Elon Musk’s lawsuit against the World Federation of ...

Back in 2020, Karen Nelson-Field’s seminal work ‘The Attention Economy and How Media Works’ attracted the attention of the marketing industry. Four years on, are we still in love with the method, or ...