Breakfast cereal maker Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills, has implemented a generative AI assistant.

Market research platform and prediction technology firm RIWI has signed a share purchase agreement to acquire survey ...

Research Live caught up with Tatenda Musesengwa, vice-president of audiences at Savanta, to discuss the company’s new ...

Creative consistency in advertising bolsters the potential for long-term brand-building, according to an analysis by System1.

Ipsos’ third quarter revenue growth has stalled at 0.5% with revenue growth expectations scaled back for the rest of 2024, ...

International online research data and analytics technology group YouGov has appointed William Ullstein as its UK chief ...