Target Corp. has named a new chief financial officer. Like Target CEO Brian Cornell, the new CFO has a background at PepsiCo, the food and beverage company.

Analysts and investors are reacting to the Target (NYSE:TGT) nabbing Jim Lee away from PepsiCo (NASDAQ:PEP) to be the retailer's new chief financial officer. Jefferies analyst Corey Tarlowe said the firm was bullish on the development.

Lee has more than 25 years of financial, strategy and business experience at PepsiCo (PEP.O), Target said, adding that he will oversee its financial planning and analysis, finance capabilities, internal audit and corporate development.

The new chief financial officer will join the retailer on Sept. 22 after more than 25 years at the drinks maker, where he most recently served as deputy CFO.

Target has named a veteran of PepsiCo as its new Chief Financial Officer. Jim Lee, who has over 25 years of experience, will assume the role effective September 22nd. He succeeds Michael Fiddelke, who became Target's COO earlier this year.