Today’s guest column is from WNBA and Athletes Unlimited basketball player Lexie Brown. I remember the first time I saw ...

An apparel company, made to support biological females in sports, has called out Nike in a new ad for failing to protect ...

Fitness enthusiasts know that dressing appropriately for the gym can improve confidence and performance. Appropriate clothing ...

While similar, there is a difference in quality and performance in the apparel sold by Alo Vs. Lululemon. We evaluate both ...

With the introduction of NIL deals, the landscape of college sports is undergoing a transformative shift, and at the ...

The Disciples Women group at First Christian Church in Weirton held its fall meeting Oct. 10, with the theme being, “Baskets ...

A women’s activewear brand with stores in Boulder and Telluride is adding another in RiNo. Matt Geiger covers commercial real ...

XX-XY Athletics founder Jennifer Sey discusses Nike's agenda regarding women's sports and her brand's viral ad that calls out Nike.

Nicole Bond, associate director of marketing strategy at Mintel Comperemedia, said her company’s research shows 71% of consumers believe women’s sports will continue to grow in popularity. She sees it ...

The wardrobe stylist and designer talked to ESSENCE about styling younger, Gen Z female athletes and the values that shape ...

NEW YORK, Oct. 10, 2024 - Yahoo Sports and The Athletic announced a partnership today to create a new home for comprehensive women’s sports coverage. The destination – a women’s sports hub ...

The new partnership builds on Macron’s recent commitment to become Concacaf’s “Match Officials Kit Supplier”, also through ...