This article will help you find out not only what exactly a customer playbook is, but also how to efficiently implement one that will work for your expected business outcomes and your customers ...

This Cyber Business Interruption (BI) Playbook is intended to help companies navigate the unique complexities they face in preparing for cyber business interruption events. The Cyber BI Playbook ...

Insider's 5G Playbook is built for anyone who wants to know what's possible with this tech — how it can take your business to new heights, expand your creativity, or enliven your world.

Every business has distinct customers with distinct feelings, needs and preferences. It's up to you to define what your ...

do your assessments first and create a digital marketing strategy that aligns with your business goals. Doing so can help you get the balance right and achieve the results you are looking for.

Russia’s First Secret Influence Campaign: Convincing the U.S. to Buy Alaska,” by Casey Michel in POLITICO Magazine: “Russia has been peddling influence for a long time, using a playbook that ...

Inspired by members of the 2016-17 Celtics roster, the Shamrock Foundation launched an anti-discrimination and bias-prevention program called The Playbook Initiative. The program, which resulted ...

THE PLAYBOOK INTERVIEW: SARAH LONGWELL — Forgive ... “The proposal, which came late during a circuitous speech to business leaders, merged two of Mr. Trump’s favored efforts to win voters ...

The mechanics of presidential transitions, the peaceful transfer of power between administrations, should be boring and unremarkable. The process is one of those things that until recently rarely ...

Kreiz spoke with Business Insider on Wednesday about lessons from Barbie and how he's turning Mattel into an IP company. Earlier in the day, he took the stage with journalist Kara Swisher at ...