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9h
How To Hold Effective Events For Crisis Communications
With the right approach, a crisis can be managed successfully, turning a challenging situation into an opportunity for ...
11h
Proxy war of words
Props to MARK AGNEW, MARCEL MARCOTTE, CHRIS RANDS, SHERRY GAMBIN-WALSH, RAY DEL BIANCO, GREG MACEACHERN, JOANNA PLATER, GUY SKIPWORTH, STEVEN HOGUE, ROBERT MCDOUGALL, JIM MUNSON, SHEILA GERVAIS, ...
11h
How Amazon is taking a Hollywood-style approach to its marketing
Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...
Hosted on MSN
17h
Silver's Lionizing Playbook: AAU Hoops Baron Builds Brand on Praise
Bryan Freedman, the prominent celebrity lawyer, is no stranger to receiving panicked calls at odd hours of the day. The ...
Marketing Dive
17h
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
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