The study learned that 56 percent of Gen Z individuals feel "financial strain" from splashing out on the latest styles.

With more than 50 microtrends and microseasons every year, fashion trends are constantly changing and companies trying to ...

Ratan Tata played a pivotal role in bringing global fast-fashion giant Zara to India in 2010. His visionary leadership ...

Microtrend ‘cores’ boost the resale economy but can still feed the fast-fashion beast, says Charity Swales of Connective3.

The story of Zara and Zudio goes beyond the brands themselves— it's about how Tata revolutionised the fashion industry and ...

The rising trend of fast fashion in gold jewellery is compelling retailers to navigate the delicate balance between luxury branding and affordability ...

Generation Z is the most eco-conscious and sustainability aware cohort in history, but their rabid consumption habits speak much louder than their words, data reveals.

With the mill of TikTok aesthetics and microtrends constantly churning, shoppers saying they’re buying trendy items en masse ...

The high street is awash with fallen fashion giants. M&S Clothing & Home is curbing that trend. As part of The Drum’s Fashion ...

Gen Z shoppers are flocking to Chinese fast fashion platforms like Temu and Shein in droves to get cheap and on-trend ...

Are Gen Zers addicted to fast fashion or caught in a dilemma? Can they balance trends with sustainability?