The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and ...

The 2024-25 Nike City Edition uniforms are here! Following their debut in the inaugural in-season competition, they are back ...

The Enhanced Games, a planned doping version of the Olympic Games, has poached talent from Nike as the group nears 2025 ...

Artist Darren Romanelli teamed up with Goodwill and scoured EBay to piece together his Olympic-themed lounge chair and ...

The Roger Federer-backed sportswear maker's efforts to invest in marketing by sponsoring athletes at the Paris Olympics, as ...

On’s co-founders say it’s no longer “just a running brand.” The post On Brand Posts Record Sales, Says It’s No Longer ‘Just a Running Brand’ appeared first on Front Office Sports.

Polen Capital, an investment management company, released its “Polen Focus Growth Strategy” third quarter 2024 investor ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

Cooper Flagg entered the college circuit as the best player in the nation, after rejecting offers from programs like Kansas, Michigan, UCLA, UConn and more.