Last year, the standard Yoto Player dropped by 20% from £99.99 to £80, which sets a good precedent for this year's sales.

A NeeDoh Nice Cube — the holiday's most popular sensory fidget toy that reviewers say lives up to the hype. It has a weighted ...

The kids eagerly await their turn to open the next door, and it’s become a cherished part of our holiday routine. Perfect for ...

Here are the best toys for 6-month-olds, whether you're looking for a gift or just want something new to entertain your baby.

We review and test the best and coolest magnetic toys for boy and girls, toddlers and kids, such as Magna-Tiles, blocks, ...

Gift your toddler their very ice cream truck! Well, Play-Doh ice cream. There are 12 cans of the squishy stuff included so ...

Roald Dahl’s The BFG sets out to make Christmas “a bit more fizwhizzy” with the help of a Sainsbury’s assistant. NG: Sainsbury’s have gone unashamedly big in every way this Christmas. A huge 1.45 mini ...

From a Moana American Girl doll and a Spidey-themed racetrack to a the latest Hatchimals and a goat that farts and does yoga.

Online retailer Amazon has unveiled this year’s top 10 toys for Christmas - from iconic franchises such as Play-Doh, ...

Birth rates are declining, and millennials own more pets than any other age group. But experts say treating animals like kids ...