Adobe products are favored by many creatives, so expect its innovative Firefly AI offering to have a big impact on making ...

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can ...

“Delivering impactful global campaigns hinges on the ability to bring marketing and creative teams closer together, with ...

Benj Edwards is Ars Technica's Senior AI Reporter and founder of the site's dedicated AI beat in 2022. He's also a ...

Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier ...

Adobe Inc. unveiled artificial intelligence tools that can create and modify videos, joining Big Tech companies and startups ...

Adobe usually makes plenty of big product launches and updates at its annual MAX event, and this year’s design conference is ...

Over the past year, Adobe has focused on adding generative AI features to its portfolio of software for creative ...

Adobe Firefly is the first AI video generator tool to be available for public use. It's safe for commercial use and now ...

The company has yet to tell customers and investors in detail how it will charge for its emerging AI features.

Chief Executive Officer Shantanu Narayen said the company’s new video-generating AI product will be priced differently than ...

The model, announced at Adobe Max, will appear in the standalone Firefly web application. It rolls out alongside AI updates ...