The annual University Boat Race is to be sponsored by a luxury watch as French fashion giant Chanel launches its first foray ...

French luxury brand Chanel will sponsor Britain's historic Oxford and Cambridge Boat Race next year in the first sporting ...

French fashion company Chanel is to sponsor Britain's historic Boat Race between Oxford and Cambridge universities from 2025, ...

Sponsoring a sports event for the first time, Chanel will become the top-name sponsor of the Boat Race.View on euronews ...

Chanel is set to make its debut in sports sponsorship by partnering with "The Boat Race," the UK’s oldest major sporting ...

Britain’s historic Boat Race is getting a boost from Chanel. The luxury fashion house has stuck a deal to replace ...

From 2025, the event will be renamed the Chanel J12 Boat Race in a partnership aimed at 250,000 spectators on the riverbank, ...

The annual boat race between Oxford and Cambridge universities is to be renamed after a designer watch as part of a multiyear tie-up with Chanel, in what is the French fashion house’s first foray into ...

French fashion company Chanel will sponsor Britain's historic Boat Race between Oxford and Cambridge universities from 2025.

French luxury fashion house Chanel has signed a long-term partnership deal with the annual boat race between Oxford and ...

The deal will see the race renamed The Chanel J12 Boat Race and will also see the brand become its official timekeeper.

French luxury brand Chanel will sponsor the historic Oxford and Cambridge Boat Race in the UK next year. This marks its first sporting sponsorship, aligning with a trend among luxury brands to engage ...