The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set ...

The OKC Thunder revealed its City Edition uniform for the 2024-25 NBA season on Tuesday. The new threads will be worn for six ...

The 2024-25 Nike City Edition uniforms blend each organization's history with ties to their respective city. NBA.com Staff ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...

At that point in the game, the Celtics were losing, but they came back and won 113-107. Following the game, Brown told reporters that he thinks "Giannis is a child." Brown said he is instead focused ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

With 13 straight wins, the undefeated Cleveland Cavaliers are off to the hottest start in the NBA in nine years. The franchise unveiled its annual NBA City Edition collection on Nov. 14, which is ...

Jaylen Brown has never been shy about expressing his distaste toward Nike. Now, the iconic shoe brand is returning the favor.

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

The Philadelphia 76ers have the second-worst record in the Eastern Conference at 2-9, but they provided their fans with a bit ...