Always Coca-Cola: Coca-Cola tops soft drinks brand rankings
Aug 20, 2021 — Coca-Cola remains the world’s most valuable soft drink brand, although Red Bull and Dr Pepper are the fastest growers, according to rankings from Brand Finance. The brand retains the title of world’s most valuable and strongest soft drink brand, with a brand value of $33.2bn – almost double that of second place Pepsi at $18.4bn.
New name & new branding: Nestlé Waters North America is now …
Apr 7, 2021 — Processing equipment & systems, automation, control. New name and new branding: Nestlé Waters North America becomes BlueTriton Brands. Nestlé Waters North America has now begun operating under a new corporate name – ‘BlueTriton Brands’ – following the completion of its acquisition by One Rock Capital Partners in partnership with ...
What Sprite did right: How the brand is thriving in a challenging …
Jun 20, 2018 — According to its Brand Footprint report, 2017 saw beverage brands lose a combined two billion CRPs (Kantar’s ‘consumer reach point’ measure), with top brands like Coca-Cola, Pepsi, Nescafe and Milo all seeing declines. “Yet Sprite defies the slowdown, gaining CRPs for the second year running through strong growth in key markets,” says ...
The secrets to success: Energy drink Celsius on building a better …
Mar 28, 2024 — From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success. The better-for-you, functional beverage brand hit the $1bn sales milestone last year thanks to success in its home US market: and its growth is outpacing the overall energy category tenfold.
Fizzy drink sugar levels vary dramatically between countries, says …
Oct 1, 2015 — In the US the product was found to contain 45g of sugar per 330ml serving, equating to 11 teaspoons of sugar. In Argentina, this product contains 16g of sugar, the equivalent of four teaspoons of sugar. The differences were less extreme, but still marked, in Coca Cola. In the survey Canada’s Coca-Cola had 39g of sugar; in the US this was 36g ...
Virginia Dare Extract Co Inc - beveragedaily.com
Feb 16, 2023 — Virginia Dare’s mission is delivering preferred taste and strategic value to our customers. We are a leader in the market for sustainable sourcing and premium production of extracts through our Taste Foundations™ platform, which includes natural and organic vanilla, tea, coffee, and cocoa extracts. Built on our technical and creative expertise, Virginia Dare’s Taste Collaborations ...
Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola …
Mar 25, 2021 — Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020). PepsiCo and Coca-Cola, therefore, dominate the market accounting for an 81% share together (and a 91% share if BodyArmor was included).
5 ways The Coca-Cola Company is reimagining its marketing …
Sep 13, 2021 — Processing equipment & systems, automation, control. How do you make marketing more efficient, more effective and ultimately better? The Coca-Cola Company explains its modern marketing model. Attracting existing consumers is easy. Attracting newer ones is harder – but it’s what the company needs to be focusing on, said Brian Smith, COO, The ...
Pepsi rebrand goes global: seeking to attract younger digital …
Jan 16, 2024 — Pic: Britvic/PepsiCo. Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’. In the UK - where the rebrand will go live in the spring - the new design showcases a bold typeface, signature pulse ...
The rise of ready-to-drink and ready-to-serve in RTD alcohol
Aug 14, 2024 — The RTS category has grown more than 70% in the past year, including with a rise in rum drinks, says the brand, quoting Nielsen figures. The Malibu RTS (12.5% ABV) will be available across the US from spring with a SRP of $14.99. Pernod Ricard’s Altos Tequila has announced the launch of new ready-to-serve margarita: ‘the perfect solution ...